Execenta module
Marginova
Profit and margin truth across channels.
Revenue is vanity. Margin is reality. See where you make money and where margin leaks — by channel, product, and campaign — so you can steer pricing and spend with confidence.
Why Marginova
Real profit visibility
Contribution margin and profit by SKU, channel, and campaign — not just top-line revenue. See what actually makes money.
Margin deviation detection
Get alerted when margins slip: discounts, fees, or cost changes that erode profit. Act before it compounds.
Profit erosion alerts
Smart alerts when profit or margin drops unexpectedly — so you can fix pricing, promos, or costs fast.
SKU & channel breakdown
Drill into margin by product and channel. Spot underperformers and margin leaks without exporting to Excel.
How it works
Connect your data
Shopify (and optionally other sources). Marginova uses orders, costs, and revenue data.
Marginova computes
Profit, contribution margin, and trends by product and channel. Anomalies are flagged automatically.
See & protect margin
View margin health in the command center. Get alerts when something needs attention.
What you see
Margin and profit by channel or product. Connect your data to see live numbers.
Contribution margin % by source — your live data in Execenta.
See real profitability — not just revenue
Connect Shopify and add Marginova. No data team required.