Execenta module

Convertia

Conversion intelligence: how revenue is generated and how efficiently traffic converts.

See revenue trend, conversion trend, top and underperforming products, discount impact, and revenue by segment (B2B vs B2C when Salesforce is connected) — all from your Execenta data.

Why Convertia

Revenue and conversion trends

30, 60, and 90-day views of revenue and conversion so you see what actually moves the needle.

Top and underperforming products

Product-level conversion and revenue performance in one place — no spreadsheets.

Discount dependency analysis

See how discounts affect revenue and conversion so you can optimize promos.

Revenue by segment

When Salesforce is connected: revenue by account type and B2B vs B2C, powered by Execenta’s unified data.

How it works

1

Connect in Execenta

Link Shopify (and optionally Salesforce). Execenta normalizes data and matches Customer to Account.

2

Convertia analyzes

Conversion rate, revenue per visitor, AOV, discount impact, and product performance — computed from platform data.

3

See and act

View the Conversion Intelligence dashboard in Execenta. Spot trends and underperformers without guesswork.

What you see

Revenue trend, conversion trend, top and underperforming products, discount dependency, and revenue by segment. Connect your data in Execenta to see live numbers.

Conversion Intelligence dashboard (example) 30 / 60 / 90 days

Revenue trend

Conversion trend

—%

Top products

Product-level view

Discount impact

Revenue & conversion

Revenue by segment (B2B vs B2C, account type) when Salesforce is connected.

Ready to see how revenue and conversion trend?

Connect Shopify in Execenta and use Convertia. No data team required.